Tealium - TiQ Customer Data Platform (CDP) - The Most Trusted CDP - Tealium

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See It in Action

As a foundation of Tealium’s Customer Data Hub, Tealium iQ enables organizations to control and manage their customer data and MarTech vendors through tags. With Tealium iQ you can streamline data operations by deploying and managing tech vendor tags, integrate data through the data layer, test new technologies, and take control of your marketing technology stack.

Power More Robust Digital Experiences for Your Customers

Unified Data Sources

Fastest Tag Delivery

Reliable and Trusted

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Unified Customer Data Sources

Our approach to data starts with the data layer, where you will develop a common data language that unites all of your marketing technologies with standard definitions and nomenclature used to describe customer interactions. You will standardize your data at the source, in your own organization’s language, and leverage our expansive CMS and e-commerce libraries for enhanced integration.

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Fastest Tag Delivery Network

Performance affects conversions and the speed and reliability of a content distribution network (CDN) play a key role in tag management performance. Tealium ensures continual high performance through our global multi-CDN architecture and intelligent vendor handling. With this approach, Tealium serves tags faster than any other tag management solution, making it the perfect choice for organizations with complex requirements or multiple high-traffic websites.

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Protect Data and Privacy

It is becoming increasingly important to understand how your data is being collected, where it is going, and who is using it. With its robust privacy capabilities, Tealium iQ empowers you to develop more transparent, more effective policies for data collection. Provide website visitors with convenient opt-out choices, audit the data collection of all marketing vendors, and enforce privacy preferences across your whole tech stack.

Key Benefits of Tealium iQ Tag Management

The Industry’s Largest Integration Ecosystem

Command and Control Your Data

Data Governance

Dynamic Data Layer Management

Tealium iQ, as part of the complete Tealium Customer Data Hub solution, will ensure you gain operational efficiencies and speed your time to market for customer data initiatives with over 50+ extensions, 1,300+ turnkey integrations (including both tags and APIs that can be leveraged through the Tealium Customer Data Hub) and a flexible approach with both client-side and server-side delivery, giving you unparalleled control over the entire data supply chain.

Tealium iQ allows you to inherit properties across site profiles, assign user-level permissions to key functions, set up multiple deployment environments for testing, prevent unauthorized users from making changes, and quickly see your version history in an easy to manage display.

Enable your company to build privacy-by-design data management programs to process customer data transparently and in accordance with new regulations and industry best practices. Tealium’s suite of turnkey tools can help privacy-conscious organizations build a robust data governance practice in advance of changes, significantly improving brand trust and preparing the organization for its efforts towards compliance.

Tealium’s Data Layer API enables the remote management of the universal data object. Organizations can now dynamically manage and inject data definitions to the website without coding. You can also manage data layer objects if your site is unable to host its own data layer. The Data Layer API is a unique approach to data layer classification without coding.

Tealium IQ Tag Management Features

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Justin H.

Enterprise Account
Tealium Customer

“From building a data layer to implementing the Tealium JS tag on your site, the product is very easy to use. With its host of integrations, Tealium covers all the essential marketing and analytics providers to get your site tagged up. The ease of updates and site changes makes it easy for non-tech people to start managing tags, mappings, and load rules.”

See How It Works

Get more details on Tealium iQ Tag Management through our product documentation.

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Data Supply Chain Smaller

Company Awards

Over the years, Tealium has been the proud recipient of numerous industry awards for our innovations in the Customer Data Platform category and continued commitment to our customers.

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Keep the Technology Stack You Want Without Sacrificing Data Insights

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

View Integrations

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Key Resources

Product Guides

Case Studies

Whitepapers

Fundamentals

What is Tag Management?

Fundamentals

What is a Data Layer?

Fundamentals

Tealium iQ™ vs. Free Tag Management Solutions

Datasheet

Tealium iQ Tag Management

Datasheet

Choosing Client-side, Server-side or Both For Data Collection and Delivery

Datasheet

Tealium iQ Data Governance and Global Privacy Regulatory Compliance

Case Study

Minor Hotels gets one working day per week back by taking control of global data

Case Study

Sanofi Achieves Regulatory Compliance and Operational Efficiency of Its Global Websites

Whitepaper

Best Practices For Optimizing Website Performance With Tag Management

Whitepaper

Top 8 ROI Considerations for Tag Management

We’re Here to Help

Contact us to see how Tealium iQ Tag Management can help you create fast and robust customer experiences.

Want a CDP that works with your tech stack?

Talk to a CDP expert and see if Tealium is the right fit to help drive ROI for your business.

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